what would it look like working together?
Good question :) First, I have three traits that I require before taking on a client, the same three traits that they can expect from me. I don't care how big your budget is, if you lack any of these three I will not be working with you:
Yay! We align personally... Next, I always start with an intake and audit before giving you a proposal or recommending a strategy. Why? because I do not offer one-size-fits-all services, instead I want to create a specific plan that will ensure you are getting what you need for results.
The same way that you would not go to a doctors office and order a procedure off of a menu at the front desk, you should not be ordering services before we identify what you actually need done. Remember... prescription without diagnosis is malpractice.
To diagnose where the opportunity is, I need to really get in and understand where you are currently at, analyze your brand, content, technical stack, authority signals, social signals and user experience. Then I will have the insight to know where the competitive deficiencies are.
Because we are reasonable people, we do not expect anyone to work for free, so we would initially engage with a fixed fee web marketing audit learn more about rob's website audit. I used to charge $10,000 for this engagement, which was reasonable for the value, but because I have built software that automates marketing analysis
I can now offer my detailed audit (quantitative and qualitative) and strategic plan. This provides a detailed roadmap of where to go along with what it will take to get there.
Note that you can also purchase the quantitative audit (my brain turned into software) and the qualitative audit (human powered) from one of my mentees (who I have personally trained) for half of the price, should that fit your budget easier.
time to learn about you
Once we engage, I will send you an intake to fill out which has really straight forward questions about your company, your customers and your goals.
- Customer (Persona matrix, personas, problems/aspirations)
- Offering (Product/Service/Cause)
- Goals (What success looks like?)
- Assets (Images, videos, etc.)
- Key Messaging
If you are a brand new company, or unsure about who your customer is, we can instead engage with a branding exercise which honestly would be better value for your money.
find the opportunities
This is where the magic happens, it is a methodical process that allows me to develop a strategy which will make the greatest impact, aligning recommendations with your goals.
I will get inside of the head of your customer to understand what drives them and how to earn their trust.
I'll conduct thorough topical research resulting in target search queries & questions to rank for.
Then I will then analyze who you will be competing against for these topics and audit them to find their weak points.
I'll pull thousands of data points from over 60 different sources for you and your competitors to analyze.
I will then use my software to identify opportunities based on industry benchmarks or historical comparisons.
Lastly, I will then use my experience to find opportunities machines cannot see to round out the recommendations.
strategy & recommendations
We then meet (virtually) and I present the strategy along with specific recommendations. Each recommendation is prioritized based on the associated goal and expected impact or return on investment.
This includes a formal proposal on what I would charge to fix all of the items identified with an itemized list with prices. You can then determine how much you wish to handle in-house, what you would like to outsource, or what you would like me to do for you.
Based on what you would like me to do, you can decide how fast I do it. Example, if the total quote back is $24,000 you can decide if you want that completed in 3 monthly installments (results faster) of $8k/month or over 24 monthly installments of $1k/month.
Once the items identified are fixed and the opportunities identified are executed the initial engagement is completed and we can either enter into a monthly maintenance plan or identify new competitive goals for the next engagement period.
This way no matter what your budget is, we can find a way to work together. You are also able to increase or decrease how much work we are doing at any time.
Once we agree on the scope, budget and timeframe, I will activate my team to execute on the scope of work. You will be notified of progress and updates to key performance indicators that align to the goals identified as the priority along with other relevant updates on activity and outcomes.