The same way that you would not go to a doctors office and order a procedure off of a menu at the front desk, you should not be ordering services before we identify what you actually need done. Remember... prescription without diagnosis is malpractice.
To diagnose where the opportunity is, I need to really get in and understand where you are currently at, analyze your brand, content, technical stack, authority signals, social signals and user experience. Then I will have the insight to know where the competitive deficiencies are.
I used to charge $10,000 for this engagement, which was reasonable for the value, but because I have built software that automates marketing analysis I can now offer my detailed audit (quantitative and qualitative) and strategic plan. This provides a detailed roadmap of where to go along with what it will take to get there. Note that you can also purchase the quantitative audit (my brain turned into software) and the qualitative audit (human powered) from one of my mentees (who I have personally trained) for half of the price, should that fit your budget easier.
Rob Bertholf’s layered framework brings a holistic approach to modern marketing, aligning to the "practitioners journey".
Historically, marketing strategies have been contained in silos, such as marketing verticals. Detached from the larger picture, focus was put on separating marketing efforts into individual channels like social media, PR, website design, or email marketing. This creates blind spots between silos for everyone involved from practitioners, to agencies, to business owners.
The six-layered approach deconstructs various marketing channels and rearranges the strategy into a logical and practical order. By working your way through each layer, you will more thoroughly understand digital marketing as well as the connections between each vital layer and what impacts each. In today’s modern marketing world, you need all six layers to form a truly comprehensive strategy.
Our recommendations engine places a score for each layer to understand where to focus resources in order to achieve a balanced marketing profile.