Looking for a Search Engine Optimization Expert?

Most SEO's do not think about branding, but that is just another reason why my client's results stand out above their competitors. Understanding the company and it's role as the bridge between their customer and their customer's aspirations/solutions is key to not just ranking, but also converting. The importance of a good brand foundation truly cannot be overstated!

Content is obviously incredibly important, I personally am bothered by the "content is king" rhetoric as it is short sighted, as the customer and the conversion of the customer is more important than throwing a bunch of words on a page. But, in tandem with a clear brand strategy, content is key, I have even created my own framework for content ideation and keyword mapping that I am eager to share.

This is one of the most neglected and often misunderstood aspects of SEO. Attention to detail to the user experience such as load time, broken links and web accessibility factor directly into how search engines perceive and ultimately rank your site. Also critical is ensuring your content is formatted for machine readability to penetrate the ever diversifying search engine results page.

While many SEO's don't talk about it, building domain authority through backlinks is still a foundational part of search engine visibility. My approach is to build your topical authority in a strategic way that the backlinks follow organically. Although, we also have some light grey-hat (there is no such thing as white-hat linkbuilding) methods to get you noticed without getting you noticed :)

A large part of my Authority Building services cross over into influencer outreach and essentially public relations work for my clients. The objective is to get your authority validated and help push your key messaging (along with your backlink) into the social and topical networks of trusted information sources in your community. Humans and robots both love social validation.

It has been clear for years now that your visibility in the search engines will be more and more influenced by the behavior of the users to your site compared to the usage of your competitors. We must understand the search engine is essentially a digital concierge who needs to recommend the best site to answer the question it was asked. We need to remember that our intentions are aligned.