Gain an advantage on your competition and increase revenue through this 2-day seminar presented by the University of Hawaii’s Pacific New Media program!
Day 1: SEO Essentials
With: Rob Bertholf
Info: Mar 5, 2016 • Sat • 9:00am-4:00pm • 1 mtg • UHM Sakamaki C101 • $125
Event ID: L14185
9am – Introduction to Web Technology
An introduction to web technology providing terms and concepts which provide the foundation for marketing on the web. Learn how common buzzwords (Protocol/Domain Names/Servers/Browser/HTML, etc) tie together and walk through a quick history of where the web has come and where it is going. A must attend for anyone looking to gain or better clarify at a high level how the internet works and how their business fits in.
10:30am – Search Engine Fundamentals: What to know to grow your business online
One of Pacific New Media
s most popular classes is back for one session only! Learn from #1 Google ranked "Search Engine Optimization Expert" on how to position your website for success in the search engines.
Lunch - 12:30-1:30pm
1:30pm - Technical SEO: Nuts & bolts of increasing your websites visibility
While geared to a technical crowd this is also great for anyone, marketing executives, business owners, looking to understand SEO terms they can discuss with their IT and marketing personnel. This session explores content infrastructure and architecture best practices, terms to know, and secrets for increased visibility in the search engines.
2:30pm – SEO KPI
s: Telling the story of online marketing success
This is must-attend for any marketing executive or business owner looking to better understand what drives success online. In this seminar we will work backwards from revenue to tactics telling a visual story of web marketing while discussing which KPIs hold the key for unlocking profitability.
Day 2: Social Media Marketing Essentials
With: Rob Bertholf
Info: Mar 6, 2016 • Sun • 9:00am-4:00pm • 1 mtg • UHM Sakamaki C101 • $125
Event ID: L14184
9am – 7 Layers of Content: A strategic content framework
In this must-attend session, explore all of the current marketing disciplines which drive results. This session provides a high level framework including content strategy, content infrastructure, content architecture, content production, content marketing, content validation and content analysis. You leave with a new perspective on how various marketing disciplines from online to offline play in gaining visibility, building authority and driving revenue.
11am – Social Media Marketing: Intro & Strategy
Learn how to create a results-driven social media strategy for your business or organization. Learn techniques to turn social media sites and profiles into legitimate marketing tools. Discover which social networking sites are appropriate for reaching your target audience, as well as how to craft appropriate assignments to increase engagement and advocacy. Learn more about creating a Social Marketing Strategy.
2pm – Social Media Marketing: Tactics & Measurement
With your social marketing objectives identified and a solid social strategy in place, it`s time to define and implement your strategy via actionable social marketing tactics. Learn firsthand how to identify and execute these key tactics and go through the process of implementing a measurable social marketing plan for your project or business. Learn to understand what can and should be measured to ensure you are seeing return on investment from your social marketing campaigns.