Despite the continual fragmentation (or specialization) of internet marketing there are still very strong ties between the specializations–one truly could not be effective without the other.  Social Media Marketing is the most powerful form of “Off-Page” Search Engine Optimization but requires the understanding of “On-Page” SEO linking and emphasis tactics to maximize its effectiveness.

Social Media Club Hawaii understands this and is holding a presentation entitled “Search Marketing Meets Social Media” where I will be the featured speaker. Here is what SMCH has to say:

Featured Presentation: Social Media Optimization with Rob Bertholf

Although Social Media Club approaches social media marketing from a starting point of customer conversation, there is no disputing that social media can also be search marketing and search engine optimization on steroids. Our guest speaker, Rob Bertholf, is often acknowledged as Hawaii’s #1 search marketing expert, and he will be giving us an overview of some of the social media optimization methods he has developed for his clients. He will be giving an in-depth workshop the following day at U-H Manoa. We are lucky to be offering this sneak preview to you free of charge!

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