For the past 10 years I have ranked on the first page in Google for this ultra competitive SEO term.
More impressive are the results I have achieved for my clients.
Want to know the secrets to my results?
The short answer, hard work and 20k+ hours of Marketing and Technology experience. But along the way I have developed my own frameworks and methodologies which allow me to see things in a way my competitors do not see. Learn about SEO
Start by taking the time to understand your customers. Next help position your offering as the bridge between them and their aspirations or needs.
Engineer your brand as the topical authority and inform, entertain and ultimately convince them that you are the trusted source to their questions.
If we take pride in what we create, we will be rewarded. Align our interests with the search engines to provide the best user experience and get rewarded.
No substitute for simply putting in the work to get the job done. However, I have developed a few tools which allow me to automate much of the task of an analyst.
Most SEO's do not think about branding, but that is just another reason why my client's results stand out above their competitors. Understanding the company and it's role as the bridge between their customer and their customer's aspirations/solutions is key to not just ranking, but also converting. The importance of a good brand foundation truly cannot be overstated!Learn about my Branding Services
Content is obviously incredibly important, I personally am bothered by the "content is king" rhetoric as it is short sighted, as the customer and the conversion of the customer is more important than throwing a bunch of words on a page. But, in tandem with a clear brand strategy, content is key, I have even created my own framework for content ideation and keyword mapping that I am eager to share.Learn about my Content Services
This is one of the most neglected and often misunderstood aspects of SEO. Attention to detail to the user experience such as load time, broken links and web accessibility factor directly into how search engines perceive and ultimately rank your site. Also critical is ensuring your content is formatted for machine readability to penetrate the ever diversifying search engine results page.Learn about my Technical Services
While many SEO's don't talk about it, building domain authority through backlinks is still a foundational part of search engine visibility. My approach is to build your topical authority in a strategic way that the backlinks follow organically. Although, we also have some light grey-hat (there is no such thing as white-hat linkbuilding) methods to get you noticed without getting you noticed :)Learn about my Authority Services
A large part of my Authority Building services cross over into influencer outreach and essentially public relations work for my clients. The objective is to get your authority validated and help push your key messaging (along with your backlink) into the social and topical networks of trusted information sources in your community. Humans and robots both love social validation.Learn about my Outreach Services
It has been clear for years now that your visibility in the search engines will be more and more influenced by the behavior of the users to your site compared to the usage of your competitors. We must understand the search engine is essentially a digital concierge who needs to recommend the best site to answer the question it was asked. We need to remember that our intentions are aligned.Learn about my Analytical Services
I have demonstrated my search engine optimization experience for the last decade by teaching it for both corporate and academic institutions. I even helped author the digital marketing certificate for the University of Hawaii's Outreach College where I taught SEO for many years. If you would like to become a search engine optimization expert, I recommend taking these free courses below. If you like my approach reach out and we can discuss additional training opportunities.
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