Search Optimization Audit Example

  • Content Strategy
    • Branded Queries
      • Keyword Research
      • AutoComplete
      • Related Searches
      • Branded Search Rankings
    • Reputation Analysis
    • Local Optimization
      • Local Citations
      • Contact Details Consistency
    • Trusted Sources
      • Wikipedia
    • Non-Branded Keywords
      • Keyword Research
      • Keyword Opportunities
      • Keyword Baseline
  • Content Infrastructure
    • Domain
      • Whois
      • Domain Registry
      • DNS Configuration
      • Domain Settings
      • Typo-squatting
    • Host & Server
      • Server Technology
      • SSL / HTTPS
      • Redirection Check
      • IP Neighborhood
      • Security Scan
    • Platform
      • Content Management System
      • Extensions
      • Redirection
  • Content Architecture
    •  Crawlability
      • Robots (.txt/x-)
      • XML Sitemaps
      • Canonical
      • Server 404 Errors
    • Internal Linking
      • Navigation
      • Breadcrumb
      • HTML Sitemap
      • Link Modules
    • Machine Readability
      • Schema Markup (Microformats/JSON-LD)
        • Organization/Website/Person
        • Reviews/Products
        • Breadcrumbs
      • Google Structured Data
      • Facebook OpenGraph
      • Twitter Cards
      • Pinterest Rich Pins
  • Content Development
    • Content Types
    • Freshness
    • Page Content
      • Headings
      • Page Titles
        • Click through rate (CTR)
    • Intent Matching
      • Keyword Usage
      • Keyword Consistency
    • Spelling
  • Content Experience
    • Accessibility
      • Readability
      • Alternate Text
      • Font Size Changer
    • Internationalization
      • Domain Localization
      • Language Localization
        • Rel=Alternate
    • Template & Design
      • Validation
        • Doctype / Encoding
        • W3C compliance
      • Mobile Optimization
        • Mobile Friendly Design
        • Meta Viewport Tag
        • Mobile Sitemaps
      • Speed Optimization
        • Server Response Time
        • Browser Caching
        • Javascript & CSS Delivery
      • User Experience
        • Icons
        • Custom 404 Page
        • Missing Files in Template
        • Broken link check
      • Print-ability
  • Content Validation
    • Social Validation
    • Detox/Disavow Report
    • Competitive Nullification
      • Link Intersect
    • Asset Development
    • Content Saturation
      • Video
      • Image
      • Presentations
      • Document
  • Content Performance
    • Analytics & Tracking Configuration
      • Heatmaps
      • Conversion Forms
      • Events
      • Goal Tracking
      • Funnel/Buyflow
    • Audit: Authority
    • Audit: Interest Factors
    • Audit: Google Search Console/Bing Webmasters
      • Search Demand
      • Impressions
      • Rank
      • Click Through Rate
    • Audit: Google Analytics/Omniture
      • Sessions
      • Bounce Rate
      • Time on Site
      • Conversion Rate

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