May 2015Google renames 'Webmaster Tools' to 'Search Console' Why: They want to embrace business owners and marketers more than just webmasters.
Read the full blog post Google removes most organic rich snippet reviews from SERPs Still shows on partner sites such as Amazon and in PPC.
Why: likely to increase CTR for Paid Advertisers and Partners.
April 2015Mobilegeddon Google favors mobile friendly sites
Why: Google wants to force the hand of site owners to adopt mobile friendly sites… and drive mobile ad revenue.
How to respond: Convert to a responsive theme or build out a standalone mobile friendly version of your site.
February 2015eCommerce Update Google favors manufacturer listings over eCommerce sites for branded product terms.
Why: Google wants to connect buyers directly with sellers and cut out middlemen.