Flowtown – Found in the smart marketer’s toolbelt

As highlighted in my “Understand Your Audience” portion of the Get Social Get Results seminar at University of Hawaii last weekend and at the Social Media Club of Hawaii #SMCHI talk; one of the tools that I recommended signing up for is Flowtown.  A marketers new friend.

When preparing to launch a social media marketing campaign you should have a clear understanding where your visitors are consuming their information and where they are invovled at.   Let Flowtown analyze your contacts providing a great snapshot of where your contacts have registered accounts you may then target them by facebook users or twitter users, etc.

Some benefits of Flowtown are:

• Increase Engagement: Flowtown helps you develop targeted marketing campaigns focused on engagement and retention using customer intelligence mined from all over the social web.
• Customer Snapshot: Flowtown helps you identify who a person is and where they hang out, starting with just an email address.