Read the recent article by Hawaii Business Magazine‘s article on Location Based Social Networking. Rob was interviewed by By Mariah Mellor of Hawaii Business.
An emerging way for stores, restaurants and other businesses to connect with customers is location-based social-media networks like MyTown, Foursquare, GoWalla and Whrrl.
Rob Bertholf, chief search architect of Chapter Three LLC, a San Francisco consulting firm, says there are more than 100 smartphone applications for location-based social-media networks. These applications let customers leave consumer tips, photos and feedback about their experiences on a company’s profile and with friends on Twitter and Facebook.
“Businesses can actually look at their locations in any of these apps and see who the top visitors are as well as the most recent visitors,” Bertholf says.