Expert
internet mark·et·er
n. One who understands search engines and the social mediasphere and is skilled in delivering increased visibility, traffic and conversion.
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Rob lead and developed various forward-thinking projects that expanded the eCommerce Department beyond its role as a growing revenue channel and into a true resource to the entire company. You can see many of his online solutions then, refined and sometimes redefined in his work today. He had and continues to have the skills and know-how to lead innovation.
— Michael Orozco, Honolulu, HI
Social/Search Marketer
There is often confusion as to the classification of Internet Marketing. As new techniques for search and social media promotion/monitoring are born new subsets and specialties are formed.
Social Media Marketing
As social sites (such as Facebook and LinkedIn) or blogging and micro-blogging sites (such as Twitter) popularity grows the feasibility to successfully gain visibility for your brand/product using them increases. Social Media Optimization (SMO) deals with the methods of structuring a well thought out strategy for who you wish to target and how/where you wish to target them. Executing a SMO campaign can drive a significant amount of traffic as well as increase brand or product awareness. Learn how you can gain visibility using SMO.
Search Engine Optimization
Search Engine Optimization or SEO is the science of preparing your website to be found and indexed (or cataloged) by the “spiders” the search engines send out to analyze your website. SEO is broken into two sub-segments, “On-Page” and “Off-Page” optimization. Learn more about SEO.
Conversion Rate Optimization
Conversion Rate Optimization or CRO deals with the most important and often the most neglected part of search marketing… converting visitors into customers! Learn more about CRO.
Online Reputation Management
Knowing what people are saying about you or your brand is one of the most important pieces to marketing. There is no better marketing than a solid testimonial, using Online Reputation Management (ORM) techniques notifies you of positive mentions and allows you to magnify them. Monitoring the social media, search engines and RSS feeds also alerts you of any negative feedback so that you can respond right away. Learn more about ORM.
Paid Search Marketing
Paid Search Marketing or PPC is the management and bidding on keywords. Learn more about PPC.
Web Analytics
Knowing how your visitor traffic responds to your website allows you to make modifications to better engage and convert them. Web Analytics is key to ensuring ROI on your marketing campaigns and visualizing the visitor conversions. Learn more about Web Analytics.