n. One who organizes and manages an enterprise, esp. a business, usually with considerable initiative and risk.
Entrepreneur
{ Honolulu / San Fransisco }
Rob Bertholf
Marketer. Technologist. Inventor. Entrepreneur.
Rob Bertholf is internationally recognized for his strategic interactive marketing expertise and authority on search engine marketing. Ranking in the top 10 in Google for "Search Engine Optimization Expert", Rob illustrates how effective his techniques are for professionals and businesses. A digital pioneer @Rob sent the first "Tweet" from Hawaii and continually finds ways to leverage the marketing power of the web.
Early on Rob was among the first to realize the connective marketing power of the internet and web content. While still in high school, Rob developed Zeppo, an online teen portal which was a swift success receiving accolades from Lycos and Yahoo.
After high school, Rob proudly served with the U.S. Air Force where he was twice recognized as USAFE’s Communication and Information Management Professional of the Year. Additionally, he received recognition by the U.S. Joint Chiefs of Staff for development of a classified web-based tasking software. Achieving the rank of Staff Sergeant, Bertholf was considered highly decorated for his two tours of active duty and presented with a Commendation Medal, three Achievement Medals, National Defense Service Medal and the Air Expeditionary Medal.
Rob’s invention of ZeppOS Total Site Management tool, lead him to found The Zeppo Network Inc., a custom software development company. Later, he went on to launch Empowered Internet Solutions in 2005 as a software distributor for his innovations. As CEO, he grew Empowered to Hawaii’s largest custom web marketing solution provider with over 700 clients including national names such as Dominos Pizza, Budweiser, and Jamba Juice.
Today, Rob is the Chief Search Architect for Chapter Three LLC, an innovative software and marketing firm based in San Francisco. He is also a regular keynote speaker/lecturer for corporate and academic institutions, and consults about future Internet trends.
SCORE-Counselors to America's Small Business is a national nonprofit association that educates and assists small business entrepreneurs grow their business. Counselors are experts in such areas as: accounting,finance,management,marketing,technology and business plan preparation. It is a resource partner with the U.S. Small Business Administration (SBA).
Founder/Chief Software Developer
The Zeppo Network, Inc.
(Computer Software industry)
June 2005 - January 2009 (3 years 8 months)
Founded the Zeppo Network, Inc., a software development company and intellectual property holder for proprietary "ZeppOS" Content Management tool which received a patent pending from the USPTO for new web parsing technology and seven trademarks including "Web Empowerment". As the Chief Software Developer, Rob was responsible for the architecture and leading development on the ZeppOS application.
Founder/CEO
Empowered Internet Solutions
(Privately Held; Internet industry)
August 2005 - November 2008 (3 years 4 months)
As Chief Executive Officer, Rob grew the company to be Hawaii’s largest web solution provider with nearly 700 clients including the University of Hawaii, University of South Florida, University of Oregon, Dominos Pizza, Budweiser, Jamba Juice, Hickam Air Force Base and six of Hawaii’s Chamber of Commerce websites.
Director of Web Innovation
ResortQuest Hawaii
(Public Company; LUK; Hospitality industry)
December 2003 - June 2005 (1 year 7 months)
Managed the web services division providing vision and strategic direction for web technology relating to both corporate and property level internet and extranet applications. Also participated in the re-branding process from Aston Hotels and Resorts to ResortQuest Hawaii.
Staff Sergeant - Information Management
United States Air Force
(Government Agency; Defense & Space industry)
October 1998 - March 2003 (4 years 6 months)
During SSgt Bertholf's tenure in the USAF he developed standardized web server configuration for all US bases in Europe, conceived and developed a specialized Air Force database, saving thousands of man-hours annually. Single-handedly managed all IT issues for 113 people in Kuwait in support of OPERATION Southern Watch. Along with several base level awards, Sergeant Bertholf was selected as the USAFE Communication & Information Professional of the Year for 2000 and 2001, his career field's highest award and is considered highly decorated receiving the Armed Forces Expeditionary Medal, Air Force Commendation Medal, three Air Force Achievement Medals and a Commendation from the Pentagon's J-3 Directorate, U.S. Joint Chiefs of Staff.
Entrepreneur
{ Honolulu / San Fransisco }
Rob Bertholf
Marketer. Technologist. Inventor. Entrepreneur.
Rob Bertholf is internationally recognized for his strategic interactive marketing expertise and authority on search engine marketing. Ranking in the top 10 in Google for "Search Engine Optimization Expert", Rob illustrates how effective his techniques are for professionals and businesses. A digital pioneer @Rob sent the first "Tweet" from Hawaii and continually finds ways to leverage the marketing power of the web.
Early on Rob was among the first to realize the connective marketing power of the internet and web content. While still in high school, Rob developed Zeppo, an online teen portal which was a swift success receiving accolades from Lycos and Yahoo.
After high school, Rob proudly served with the U.S. Air Force where he was twice recognized as USAFE’s Communication and Information Management Professional of the Year. Additionally, he received recognition by the U.S. Joint Chiefs of Staff for development of a classified web-based tasking software. Achieving the rank of Staff Sergeant, Bertholf was considered highly decorated for his two tours of active duty and presented with a Commendation Medal, three Achievement Medals, National Defense Service Medal and the Air Expeditionary Medal.
Rob’s invention of ZeppOS Total Site Management tool, lead him to found The Zeppo Network Inc., a custom software development company. Later, he went on to launch Empowered Internet Solutions in 2005 as a software distributor for his innovations. As CEO, he grew Empowered to Hawaii’s largest custom web marketing solution provider with over 700 clients including national names such as Dominos Pizza, Budweiser, and Jamba Juice.
Today, Rob is the Chief Search Architect for Chapter Three LLC, an innovative software and marketing firm based in San Francisco. He is also a regular keynote speaker/lecturer for corporate and academic institutions, and consults about future Internet trends.
Specialties :
Interactive Marketing, Search Engine Optimization, Entrepreneurial Projects/Startups, Invention, Web Architecture, Taxonomy, Mentoring
Experience
Chief Search Architect
Chapter Three
(Privately Held; Internet industry)
2010 - Present (less than a year)
Founder
ClearlyM LLC
(Internet industry)
2010 - Present (less than a year)
Search and Social Media Marketing
Counselor
SCORE, Hawaii Chapter
(Non-Profit; Management Consulting industry)
October 2008 - June 2009 (9 months)
SCORE-Counselors to America's Small Business is a national nonprofit association that educates and assists small business entrepreneurs grow their business. Counselors are experts in such areas as: accounting,finance,management,marketing,technology and business plan preparation. It is a resource partner with the U.S. Small Business Administration (SBA).
Founder/Chief Software Developer
The Zeppo Network, Inc.
(Computer Software industry)
June 2005 - January 2009 (3 years 8 months)
Founded the Zeppo Network, Inc., a software development company and intellectual property holder for proprietary "ZeppOS" Content Management tool which received a patent pending from the USPTO for new web parsing technology and seven trademarks including "Web Empowerment". As the Chief Software Developer, Rob was responsible for the architecture and leading development on the ZeppOS application.
Founder/CEO
Empowered Internet Solutions
(Privately Held; Internet industry)
August 2005 - November 2008 (3 years 4 months)
As Chief Executive Officer, Rob grew the company to be Hawaii’s largest web solution provider with nearly 700 clients including the University of Hawaii, University of South Florida, University of Oregon, Dominos Pizza, Budweiser, Jamba Juice, Hickam Air Force Base and six of Hawaii’s Chamber of Commerce websites.
Director of Web Innovation
ResortQuest Hawaii
(Public Company; LUK; Hospitality industry)
December 2003 - June 2005 (1 year 7 months)
Managed the web services division providing vision and strategic direction for web technology relating to both corporate and property level internet and extranet applications. Also participated in the re-branding process from Aston Hotels and Resorts to ResortQuest Hawaii.
Staff Sergeant - Information Management
United States Air Force
(Government Agency; Defense & Space industry)
October 1998 - March 2003 (4 years 6 months)
During SSgt Bertholf's tenure in the USAF he developed standardized web server configuration for all US bases in Europe, conceived and developed a specialized Air Force database, saving thousands of man-hours annually. Single-handedly managed all IT issues for 113 people in Kuwait in support of OPERATION Southern Watch. Along with several base level awards, Sergeant Bertholf was selected as the USAFE Communication & Information Professional of the Year for 2000 and 2001, his career field's highest award and is considered highly decorated receiving the Armed Forces Expeditionary Medal, Air Force Commendation Medal, three Air Force Achievement Medals and a Commendation from the Pentagon's J-3 Directorate, U.S. Joint Chiefs of Staff.
Expert Profile
Marketing
Technology