Hawaii Entrepreneur

Entrepreneur, Marketing Strategist, Developer
Greater San Diego Area | Internet

Rob Bertholf is the founder of SaaS Ventures, a Honolulu based firm which manages a portfolio of Software as a Service applications. Although Rob’s first passion is software development, his expertise expands to social media marketing, search engine optimization and conversion analysis. A digital pioneer @Rob sent the first "Tweet" from Hawaii and continually finds ways to leverage the marketing power of the web. With a #1 Google ranking for "Search Engine Optimization Expert" Rob demonstrates how his SEO effective techniques provide results in even the most saturated environments. Rob is a frequent lecturer for corporate and academic institutions and regularly teaches at the University of Hawaii’s Pacific New Media program. He has consulted on social media strategies for organizations of all sizes including overseeing the Abu Dhabi Environmental Agency’s social media campaign for the Rio +20 United Nations Summit.

Chief Product Officer, Founder (2013 - Present)
SaaS Ventures

SaaS Ventures is a holdings company for Software as a Service ventures including SurroundsMe, Empire and BizGym. Leveraging a proprietary springboard written in Laravel 4, SaaS proves rapid development best practices for applications of all size and industry.

Instructor, Pacific New Media (2010 - Present)
University of Hawaii at Manoa

Pacific New Media (PNM) presents popular classes and workshops taught by an exceptional group of nationally recognized professionals. Balancing creativity with technology, PNM is the premier digital and media education center in Hawai‘i.

Chief Strategist | Partner (2010 - 2015)
StoryManager, Inc

Formerly ClearlyM, merged with StoryManager to provide Web, Search and Social Media Marketing Results.

Klout Squad Member (2010 - 2014)

The Klout Squad is a small, invite-only, group of people that have the power to influence Klout on a daily basis.

Chief Search Architect (2009 - 2011)
Chapter Three

Chapter Three consists of a diverse team of dedicated groups in design, development, architecture and performance using these skills to solve problems. As Chief Search Architect, Rob provided strategies to structure content and internal linking on large sites such as 7x7 Magazine and LegalZoom so that it would be easily indexed.

Counselor (2008 - 2009)
SCORE, Hawaii Chapter

SCORE-Counselors to America's Small Business is a national nonprofit association that educates and assists small business entrepreneurs grow their business. Counselors are experts in such areas as: accounting,finance,management,marketing,technology and business plan preparation. It is a resource partner with the U.S. Small Business Administration (SBA).

Chief Software Architect | Founder (2004 - 2009)
The Zeppo Network, Inc.

Founded the Zeppo Network, Inc., a software development company and intellectual property holder for proprietary "ZeppOS" Content Management tool which received a patent pending from the USPTO for new web parsing technology and seven trademarks including "Web Empowerment". As the Chief Software Developer, Rob was responsible for the architecture and leading development on the ZeppOS application.

Chief Executive Officer | Founder (2005 - 2008)
Empowered Internet Solutions

As Chief Executive Officer, Rob grew the company to be Hawaii’s largest web solution provider with nearly 700 clients including the University of Hawaii, University of South Florida, University of Oregon, Dominos Pizza, Budweiser, Jamba Juice, Hickam Air Force Base and six of Hawaii’s Chamber of Commerce websites.

Director of Web Innovation (2003 - 2005)
ResortQuest Hawaii

Managed the web services division providing vision and strategic direction for web technology relating to both corporate and property level internet and extranet applications. Also participated in the re-branding process from Aston Hotels and Resorts to ResortQuest Hawaii.

Staff Sergeant - Information Management (1998 - 2003)
United States Air Force

During SSgt Bertholf's tenure in the USAF he developed standardized web server configuration for all US bases in Europe, conceived and developed a specialized Air Force database, saving thousands of man-hours annually. Single-handedly managed all IT issues for 113 people in Kuwait in support of OPERATION Southern Watch. Along with several base level awards, Sergeant Bertholf was selected as the USAFE Communication & Information Professional of the Year for 2000 and 2001, his career field's highest award and is considered highly decorated receiving the Armed Forces Expeditionary Medal, Air Force Commendation Medal, three Air Force Achievement Medals and a Commendation from the Pentagon's J-3 Directorate, U.S. Joint Chiefs of Staff.

Skills & Expertise

Search Engine Optimization, API Development, Social Asset Development, Taxonomy, Web Architecture, Interactive Marketing, Invention, Social Media Marketing, Social Media, Public Speaking, Web Design, Strategic Planning, Marketing Strategy, Mentoring, Online Marketing, SEO, Online Advertising, Entrepreneurship, Social Media Measurement, Klout, Social Marketing, Social Entrepreneurship, Web Analytics, Web Development, Website Development, Marketing, Strategy, E-commerce, SEM, Strategic Partnerships, WordPress, Social Networking, Leadership, Blogging, Web Marketing, User Experience, Analytics, New Business Development, Content Management, Graphic Design, Facebook, CRM, New Media, Management, Google Analytics, Program Management, Web 2.0, SaaS, Digital Marketing, Mobile Marketing

  • English
  • German
Community College of the Air Force (2001 - 2003)
AA, Information Management
University of Phoenix (2003 - Present)
BS, Information Technology
Rob distinguishes himself from others as an SEO experts and brings consistent results. He's also a great guy and easy to work with.
I've worked with Rob on a number of projects. Time and again, I appreciate Rob's creativity, his flexibility and the ease of working with him. He stays on top of trends, and in fact, is often ahead of the curve. Rob is the rare technical expert who understands the human side of marketing, which I sincerely appreciate. He just "gets it." And as far as SEO goes, I don't know anyone better.
Rob is a very knowledgeable person when it comes down to it. Whether he is discussing Social Media, Search Engine Optimization, or new ideas to clients, he always takes the time to explain things in a way anyone can understand. I highly recommend him if you plan to expand your business while making it a successful one.
Working with Rob and the Zeppo Network has taught me a lot about the web and about webdesign in general. Rob is a very professional and highly talented person to work with. His company is on the way to great things - I'm sure of it.
Rob is a great conceptual thinker who is highly effective at devising plans to meet business objectives through the creative use of technology. Rob's ability to inspire and to push others to work at peak levels is a must have for any startup. He is a creative businessman of many talents, who is sure to leave a distinct mark on the tech industry.
Rob is unique in that he understands the technology that supports a goal or a message. From a marketing perspective, its unusual to find some one who so perfectly understands this balance. From SEO to website development, each of Rob's efforts are designed to support a larger objective or better yet, solve a problem. In addition to being a smart guy (which many of his recommendations will attest to) he is also a great guy to collaborate with. I would work with Rob again any time.
Rob's classes are packed with useful information, presented in an interesting accessible way. He's a terrific resource, as is UH Manoa Outreach College. Mahalo Rob!
Rob was a daring, insightful and creative personality within the Air Force. While I wasn't Rob's immediate supervisor, I frequently saw him in action in his hand-picked role on the General's staff. Rob and I also taught web development courses together. Rob is professional and extremely personable - I highly recommend working with him.
Rob lead and developed various forward-thinking projects that expanded the eCommerce Department beyond its role as a growing revenue channel and into a true resource to the entire company. You can see many of his online solutions then, refined and sometimes redifined in his work today. He had and continues to have the skills and know-how to lead innovation.
Rob has proven he knows SEO and is willing to go the extra mile for customers. We enjoyed working with him and intend to use him on future projects.
Rob is a great guy to work with! I was hired to take corporate headshots of Rob and the team over at Empowered Internet Solutions and we really had fun during our photo session.

A visionary leader and forward thinking innovator, you can see the passion in Rob's eyes when he talks about his products, his company or his people.

Rob's success in the internet/web industry and his ability to adapt to situations and get new business off the ground makes Rob a great person to know and a great person to do business with.
Rob will take the time to understand your organizations needs and develop tactical on line strategies. He is a pioneer and expert in Search Engine Marketing, and remains current on the SEM industry to stay ahead of the curve and help his clients navigate through change. As leader of our on line initiatives, Rob understood marketing integration both on and offline, how to use bid management tools, paid and natural searches, and brand performance marketing.

He is articulate, has a leadership presence and will work well with your executives, technical and media teams, along with colleagues, clients and vendors. We valued his keen ability to accurately estimate the time and scope of any given project. He is a spirited entrepreneur and most importantly has the ability to balance the need for strategic thinking and analytics with the need to deliver results!

What I treasure the most is his kindness and willingness to serve the Hawaii Business Community. During tough economic times, Rob conducted 2 days of free complimentary seminars, serving small business owners, company executives and nonprofit organizations by conducting free and complimentary in depth training on the utilization of SEM and Social Media into their business models. He is one of the best in this area of expertise. Rob, thanks for keeping an old lady young and informed and helping me build my knowledge.
I like to share with my friends and clients: Rob Bertholf is just a genius mind. I don't know anybody else who is able like him to visualize the most complex problems in IT and then solve them in a way that even non technical users can understand and operate. If there is a heaven for user interfaces then Rob would be a God there.
As a small business the web serves as my number one conduit for new clients. I live or die, my family eats, based on how many people see and convert on my webpage. Rob has been amazingly helpful. Errors that otherwise seem insurmountable, Rob solves in moments. Solves them before I know they exist. The amount of knowledge he has on this topic, which I can hardly begin to understand, is colossal.

Quite frankly, I'm not sure I can talk to anyone else about SEO or google webmaster-type questions, because I'd always feel I would get a better answer from Rob Bertholf.
Rob is brilliant teacher who knows SEO in and out. His class and expertise has greatly influenced me and my business practices.
I attended Rob's one-day seminar hosted by the University of Hawaii in February 2010. I found the optimization & marketing information he provided to be practical, insightful, and of great value. I would recommend Rob's services to anyone interested in optimizing their website or expanding their SEO/SEM/SMO strategies.
Rob truly embodies the epitome of a "Web Guru" whose zeal and passion of his web work is showcased in every single piece of work he does. In the short 2 years that we have been colleagues at ResortQuest Hawaii, Rob has shown and taught me many things about the web.
Rob has done an excellent job with our search engine optimization. Our organic search rankings have shown consistent progress each month and at this time, his efforts have resulted in first page results on multiple searches in addition to a few #1 positions. We appreciate his hard work and the continued improvement in our search rankings.
Rob is one of the smartest, most strategic, most creative people I have ever known. While he has his known disciplines of SaaS, web, social and search, he really is a renaissance man who excels at all things business and communications. He is indeed a wizard. But what's most compelling for me about him is he's just a plain old good friend. Totally trustworthy, forthright and honest. I'm very fortunate to e among those who have enjoyed time with Rob.
Rob has an impressive range of knowledge in all things "online." He's highly approachable and serves as a great source of inspiration for myself.
Rockstar. His ability to "bridge" the business taxonomy into technical requirement is unbeatable. I found "ubiquitous language" practice in the real world example, in him. Tough but friendly partner that you will have unforgetable experience to work with. Wish you all the best!
Rob is forward thinking and an upstanding guy.
Rob is a phenomenal individual with a passion for excellence and the knowledge to back it up. He has helped teach my company, who considers itself a 'technical' company, about big SEO in general, and how he can help. I'd recommend his services to anyone that's looking for outstanding results, from an expert in the industry.
Rob is a IT genius. He has the unique ability to know the IT side but relay the information to us in simple terms. Rob is a results driven individual and that's all we've received from him and his team, BIG RESULTS. Highly recommended, highly informative, and extremely trustworthy individual
Rob conceived of an idea to revolutionize the web, he pursued his idea with a passion, launched a company to manifest his vision, and continues to develop what I believe is the best solution on the planet for business websites.

As a leader he is inspirational, encouraging, enigmatic (as a genius should be), and zealous. It is my great pleasure to work for and with Rob in bringing about the 'Webolution', putting the web firmly in the hands of business owners and their sales and marketing team and removing the need for a webmaster.
Rob, is a great guy to work with. He does fantastic work. Is very knowledgeable, and possesses a very strong work ethic. I look forward to doing a lot more business with Rob in the future.
@rob is rockstar project manager. I have pleasure to work with him . he's creative and the most strategic project manager I have worked with . chapeau
Rob did a great job creating the website www.PicWordGames.com from the ground up! He did everything for me - graphics, design, programming, and even my Logo. I look forward to working with him on my next project!
I have had the pleasure of working with Rob for over 6 years now and there are few people with the expert skill, strong communication and in depth knowledge of this field that Rob has. He is certainly in the top of his field and its with the greatest confidence I recommend Rob for future web projects of any kind. His knowledge is vast and thorough and I am sure you will not be disappointed!!
Rob has a quick mind and easily grasps what we're trying to accomplish. He gives over and above what is required and his vision extends beyond the current project to provide options, flexibility, continuity and best results.
Just recently Bryan Grossbauch introduced me to Rob Bertholf (@Rob). He has amazing social presence, systems and technologies to atomize social engagements and presence. His company has developed many great tools that I use Today. @Rob is an expert when it comes to Software as a Service subject and development.
So how do you develop a new business concept that is New, Fresh & Exciting in our current economic environment that will capture the greatest potential?......easy.... you partner with innovative professionals and Rob is proving to be an invaluable asset.

His attention to detail with the support of his International team is awesome! My partner and I have no doubt that we will acheive success beyond our initial expectations due to our strategic partnering with Rob.

Recommendation: A+++

Guy Smith
Managing Partner
Honolulu, Hawaii
I met Rob this year at a tech meetup and since then have been a huge fan of his work. He is a self-made man, who uses his practical insight to change whole landscape of his field for the better. Rob is now the leading Software as a Service innovator. His platforms are extremely well thought out.
I highly recommend Rob given his consistent work ethic, positive attitude, and ability to take leadership on numerous projects and see them through.
Rob and his staff worked very hard to provide us with a new website that we can now manipulate ourselves! They worked very closely with us on finding solutions to our current problems. Great Job!
Rob is the best manager I have ever worked with.He is very determined, focused,hard worker, detail-oriented.His work ethics are great and his availability is assurance of our product success and he is always available when you need his advice.
Its a pleasure to work with him.
Rob has completed multiple high level web projects for Clear Channel. He is a brilliant web developer and highly skilled in all aspects of the project.
Rob has continually provided excellent services to our clients, many of which were shared clients. His dedication and genorisity to the local community as well as his dedication to supporting the businesses that partner and interact with him has been refreshing. I would recommend Rob without any hesitation.
Rob and your stuff were professional, friendly, and honest. They worked well with me on all arrangements. It was a great testament to Hickam Air Force that we are able to pull everything together and make it look so effortless in such a short amount of time.

I continue to refer friends to you, because I know firsthand how they will be treated and what a great product they will receive.
As Founder and CEO of Empowered Internet Solutions, Rob has built a successful company based on leading edge internet technology and excellent customer support. I highly recommend working with Rob.
Genius... He's created some of the most amazing software and web sites I have ever seen.
Rob appears to understand his purpose and mission well
Rob is an innovative leader with clear vision, strong discipline, and a true passion for his work. He is creative, a team builder and articulate. It is my hope that our two companies are able to assist each other in our respective technology growth sectors.
Rob is a bright businessman who's always thinking ahead. Not only is he extremely intelligent when it comes to technology he also has a great sense for business.
Rob Bertholf is an ideal model of what a leader and visionary should be. He maintains focus in times of distraction, puts others needs before his own and has always delivered on goals. Mr. Bertholf not only thinks outside the box, but creates new visions in order to help others step out of in box thinking.

Mr. Bertholfs technical skills are off the charts. His range of knowledge of various computer software allows him to fully understand the workings of any business model he is involved with. If the software does not exist that is needed to complete his vision, then Mr. Bertholf simply creates the software.

There are not many people who have accomplished a sense of self assurance by the age Mr. Bertholf has, but then again there are not many people who have such a steadfast approach to their visions.

As a person who has seen all his abilities in action, I can confidently recommend Rob Bertholf as a person to have on your company’s side, regardless of task.
Rob knowledge of the internet is second only to the actual creator of the World Wide Web.
Rob is a technical genius and it has been my pleaseure getting to know him and the other talented folks at Empowered. He partnered with me beautifully in developing the first documentation for their flagship product, ZeppOS, a really great software package. Rob was prompt and kind with his reviews and made many changes himself. I found him to be highly responsive and an all-around great guy.
Rob is a professional that has more in depth knowledge of the internet than anyone I have ever met. His ZeppOS Software is state of the art; nothing close is in use anywhere.
Rob is an inventor of a better "moustrap" for the web -- an exceptionally easy-to-edit program that allows even rank amateurs to manager our websites with ease. Rob's company created my website and I couldn't be happier. Rob is passionate about his business and was a pleasure to work with.