Q&A: Branding & SEO

1) In your experience, how does branding impact SEO/organic traffic? There are a few ways to look at this: [Established Brand = Increased Traffic via Branded Search & Navigational Queries] Looking at the analytics of a site with no brand vs a site with an...
How to increase Keyword Ranking above your competition

How to increase Keyword Ranking above your competition

Have you managed to make it to the 2nd page in Google? Have you grown it to the bottom of the first page but then hit a wall?  This post provides 7 steps on what to do next. 1. Check Feasibility I use to Moz’s Keyword Difficulty tool...
Modern SEO Factors for Keyword Ranking

Modern SEO Factors for Keyword Ranking

I was asked recently what 3 SEO tactics I would recommend for increasing rankings.  I have been asked this question many times over many years and while the answer differed each time was a short answer.  The answer I gave today however was much longer and had many...
Example SEO friendly HTML Document with Schema Markup

Example SEO friendly HTML Document with Schema Markup

The following is a work in progress in developing the perfect example of a SEO friendly HTML document with schema markup.  Before implementing recommend testing with Google’s Structured Data Testing Tool.   Example HTML Document Using Schema Markup <!DOCTYPE...