I have always admired Physical Science but never engineered anything like the Father/Son team calling themselves the “Brooklyn Space Program“. Watching the video of the making and launch of an iPhone into space was extremely inspiring.
Join me in supporting their creativity and funding the launch of the second mission!
Homemade Spacecraft from Luke Geissbuhler on Vimeo.
As the second most visited website in the world, the reach of Facebook is undeniable but effectively marketing through it first takes some customization. The same as your website, you must stand out from your competitors.
By default, when visitors access the Fan Page for your business it will take then directly to the “Wall” where they are immediately thrown into the conversation. This is a poor practice as there is a good chance they have not yet been informed properly as to what your message and offerings are. If they have not yet “Liked” your business a good practice is to instead send them to a custom tab which allows you to introduce yourself to them informing them as to what you offer and hopefully engaging them to take part in the conversation or pointing them to the desired call to action. Another obvious customization is increasing the size of your profile image; you are restricted by 200 pixels in width, but you can extend the image down as far as 600 pixels maximizing the visibility of your brand. There are a number of examples of effective Facebook Marketing on E.MP.
Be sure to read Tara Coomans post on Facebook Customization on the Akamai Marketing blog and learn how you can effectively sell Facebook Marketing on E.MP.
Read the recent article by Technology News Bytes‘ Kathleen Abadzhiev. Great article on location based social networking where Rob was listed as the source:
There are experts out there that can give your business some solid advice about geo-social media marketing like my source, Rob Bertholf, who is currently listed as #1 in Google for “Search Engine Optimization Expert”! and Hawaii’s first tweeter! Seriously, google him.
Thanks for the kind words Kathleen!
Be sure to sign up for Technology News Bytes Technology/Internet Expo on October 5th where Rob is speaking on SEO and Web Analytics!
http://www.tnblive.com/events/event/technology-internet-expo/2010
Read the recent article by Hawaii Business Magazine‘s article on Location Based Social Networking. Rob was interviewed by By Mariah Mellor of Hawaii Business.
An emerging way for stores, restaurants and other businesses to connect with customers is location-based social-media networks like MyTown, Foursquare, GoWalla and Whrrl.
Rob Bertholf, chief search architect of Chapter Three LLC, a San Francisco consulting firm, says there are more than 100 smartphone applications for location-based social-media networks. These applications let customers leave consumer tips, photos and feedback about their experiences on a company’s profile and with friends on Twitter and Facebook.
“Businesses can actually look at their locations in any of these apps and see who the top visitors are as well as the most recent visitors,” Bertholf says.
Its almost that time of year again for one of Hawaii’s largest Technology Expo hosted by Technology News Bytes. This year it is anticipated to host 1,500 guests from various Hawaii businesses and organizations. The event will showcase local high-tech business services, latest products and innovations.
Each year TNB hosts a summit focusing on various relevant topics, this year the hot-topic in technology is the rise of Social Media in Hawaii. The Social Media Summit provides a great opportunity for businesses to learn or expand their existing knowledge about today’s ever-present topic: how social media ties in with business practices. As experienced speakers share insights and wisdom along with marketing strategies and real world examples, businesses can leverage social media to achieve their business goals through a new technological medium.
This year’s guest speakers include Roxanne Darling, Dan Zelikman, Rob Bertholf, Simon Fiddian, Nate Riggs, Andy Beal, and many more!
