Q&A: Branding & SEO

1) In your experience, how does branding impact SEO/organic traffic? There are a few ways to look at this: [Established Brand = Increased Traffic via Branded Search & Navigational Queries] Looking at the analytics of a site with no brand vs a site with an...

Facebook Search and the race for realtime web dominance

I have been tracking Facebook closely. The recent release of their 2 trillion index is not of web content but actually comprised of public Facebook posts by users (much could be of commentary on web content).  This means that for the first time through Facebook we can...
How to increase Keyword Ranking above your competition

How to increase Keyword Ranking above your competition

Have you managed to make it to the 2nd page in Google? Have you grown it to the bottom of the first page but then hit a wall?  This post provides 7 steps on what to do next. 1. Check Feasibility I use to Moz’s Keyword Difficulty tool...
Modern SEO Factors for Keyword Ranking

Modern SEO Factors for Keyword Ranking

I was asked recently what 3 SEO tactics I would recommend for increasing rankings.  I have been asked this question many times over many years and while the answer differed each time was a short answer.  The answer I gave today however was much longer and had many...
Speaking at the Clarity World Tour 2015 in San Diego

Speaking at the Clarity World Tour 2015 in San Diego

I will be speaking at the Clarity World Tour on August 20th at The Prada in Balboa Park, 1549 El Prado San Diego, California.  For more information visit the event page.  Check back for more resources and event photos. Event speakers: Looking forward to speaking with...
MozCon 2015 Recap: Takeaways & Images

MozCon 2015 Recap: Takeaways & Images

Looking for MozCon resources? These links and resources may be helpful for you: Where can you find creative commons images for your blog? Here is a Flickr album which has photographs of MozCon 2015 conference that you can use for free. Please reference this post in...
Example SEO friendly HTML Document with Schema Markup

Example SEO friendly HTML Document with Schema Markup

The following is a work in progress in developing the perfect example of a SEO friendly HTML document with schema markup.  Before implementing recommend testing with Google’s Structured Data Testing Tool.   Example HTML Document Using Schema Markup <!DOCTYPE...
Google “Search Console” is the new “Webmaster Tools”

Google “Search Console” is the new “Webmaster Tools”

Although the tool is still very much the same, Google will no longer refer to Google Webmaster Tools and now calls it the Search Console. Google announced the name change in a recent blog post stating: For nearly ten years, Google Webmaster Tools has provided users...