I believe in a holistic approach to optimizing your site. My approach is not one of spammy signals but of creating a positive visitor experience. I view search engines like a concierge for the internet who’s job is to provide the most relevant results while delivering the best experience. Above all, what is ultimately good for the visitor is good for the search engines.
Increased organic traffic comes down to three main initiatives:
- Solid Architecture
- Quality Content
- Content Marketing